Botera

Botera builds humanoid information robots for cafés, hospitals, conferences, and public gatherings physical advertising and information assistants for spaces where digital screens alone aren't enough. The founder needed a brand that signaled a new category of consumer hardware, and a robot whose physical form matched the brand's confidence. We were asked to design both.

We split the work into two distinct visual problems. The Botera company identity was built for the long horizon a modern, slightly futuristic wordmark designed to sit on investor decks, partnership pitches, and eventually the side of a hardware manufacturing facility. The Luna 1 robot, on the other hand, needed to feel approachable: a smooth, friendly industrial design with proportions that read as helpful rather than imposing, paired with a sub-brand identity that lived comfortably on the robot itself. Then we took it further — full product design, complete teardown documentation, and fabrication-ready specs for the manufacturer building Luna 1 at scale.

After the brand and product were finished, Botera went into investor conversations with something rare for a hardware startup at that stage a complete brand system, a designed product, and the manufacturing path to build it. Investors signed on. The category Botera was building toward suddenly had a face.